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The game Instagram is just kind of strange these days. People are complaining about low engagement, shadow bans and no growth at all. Plus there’s just a lot of misinformation out there. It kind of feels like the golden days of Instagram marketing are finally over.
Are they?
Of course not.
We were observing some of the Instagram marketers out there in the whole world. Also, we were tracking how Instagram behaves against spammers, spotters and stuff like this. Then we found out why everybody out there had some sort of shadow bans and engagement issues.
In the end, we are going to give you three new and amazing tips and strategies to make you rise like a phoenix from this whole mess.
WHAT CAUSES THE MOST DEFEATS IN THE GAME INSTAGRAM
Before we get into tip number one there’s one thing that you have to understand. Instagram doesn’t like to have inflated stats, stuff like using scam bots and power like services. These services might help you years ago but since the rules changed on the game Instagram, those strategies won’t work anymore.
But if you’ve ever used power like services or weird software before that your engagement is shadowbanned forever, don’t worry. Still there are some ways to win the game Instagram. One rule on the game Instagram is that no one wants to punish you forever. Then, do not lose hope nor be sad. Just keep reading.
WHY WOULD INSTAGRAM LIMIT THE GAME REACH?
Why would Instagram want to go after these spotters and all these things? As you know, Facebook purchased Instagram in 2012 and now it’s kind of a big powerhouse. It’s the social media platform right now. So, they are advertising platforms and they have to rely on advertisers to rank and make some money.
After all, it’s just a business operation and here’s the thing. Instagram tries to have a good sustainable business model. And they are so many bots out there that inflated their stats, meaning ads and key performance indicators that don’t perform as they should. So, the algorithm tries to save the ship Instagram from big inflation.
So if you want to win the game Instagram you have to have a good strategy, not rely on scammers.
WHAT STRATEGY MAKES YOU A VICTORY ON INSTAGRAM GAMES
One good strategy that works right now and you should start using it to beat the Instagram algorithm is called the streamline strategy. But what does it mean?
You have to start looking at your whole Instagram profile, your Instagram presence. You have to look at it as a business away. As you know, every real business has multiple touching points that connect to it. So, what does this mean?
IDENTIFY INSTAGRAM TOUCHING POINTS
It means that you have to look for ways to grow your Instagram. What are the touching points on every Instagram profile? There are multiple things that you have to maximize your profit on each of those categories. For example, Hashtags, Explore page, IGTV, Stories, Virality, and regular content.
HASHTAGS FOR THE GAME INSTAGRAM
Think about the best hashtag strategy. Search for the best hashtags in your niche. Track the hashtags that are trending right now. What are the hashtags that you have a chance of ranking? Of course, there are some tools to help you with that. For example, AiGrow is one of the free tools that can help you in this case.
Try Free Trial Hashtag App
Now the thing that most people tend to forget is that they just focus on things at a time which is kind of true but right now on Instagram not anymore. Therefore, just focusing on hashtags is not working because it’s more than that.
HOW IGTV CHANGED THE GAME RULES ON INSTAGRAM
A lot of people hate IGTV and you might be one of them. There are two things that you don’t have to forget:
- Instagram wants to push IGTV.
- If you pull up your explore page, somewhere at the beginning of everybody’s explore page there is an IGTV video featured. If you refresh, it’s most likely to be a different video every time.
So, what you want to do is creating video content first of all. It’s because video content performs a lot better in general. But one thing that a lot of people forget is putting clear call-to-action in their IGTV videos. Therefore, with good call-to-action you can remind your audience why they are here and why they have to stay.
TAKE CARE OF STORIES TO INCREASE ENGAGEMENT
A lot of people forget about Instagram Stories but they don’t know that there is a sophisticated algorithm behind the Stories feature. So, whenever Story is appealing to more people than usual, your sort of views get inflated because Instagram gives you more reach. But how can you use this Instagram feature to grow organically in the game Instagram?
Take time, step back and think about your audience. What would they want to see in your Stories? What’s your target audience?
HOW CAN YOU GET THE MOST ENGAGEMENT OUT OF YOUR AUDIENCE?
The question is, how can you maximize your engagement in your niche and your Story naturally? So, if you put your audience in some strategic polls, a lot of people are going to vote. It will expand up plus the Story will be shown on the explore page. Then, if you have a poll in there that entices people to vote, a lot of people from the explore page start voting on it, inflating it even more.
That’s when your Story becomes viral.
There is one more tip that people don’t know about it. Remember that you can still hide your hashtags in the Stories. So, do that.