Media kits for Instagram! We’re going to show you exactly how to structure your social media kit so that you, first of all, look professional but also can charge the prices that you’re worth and work with the brands and companies you’ve always dreamed of working with.
It’s really important that you Instagrammers and content creators get to charge the prices that you are worth and the media kit is definitely must-have if you want to do this.
It’s really important that first of all, you think of yourself as a professional if you do collabs on Instagram. But you should also have that appearance for it.
Your Social Media Kit should provide insight into who you are
It’s really important to have a ‘why’ for your blog as it shows that you have an idea of who you are, what you want to achieve with your channel, as it gives the brand’s a better idea of who you are.
It’s really simple; your name, your age, the date and a quick overview of what your brand is about. You should display what your brand is about as other brands may find it interesting to see why you’re blogging and what your blog is all about; it conveys that you know something about branding.
It’s also good to have your profession and education as can convey your level of professionalism. For example, you may be a travel influencer and collab with hotel brands and these types of high-level brands, more often than not, would want to deal with the most professional people.
Also, include awards or anything that you’ve achieved, or anything that might be interesting for the brand.
Include social media metrics
All major social platforms like Facebook, Instagram, and Twitter offer account metrics for users to keep track. Often check your social accounts for their all-important metrics like engagement rate, likes, shares, followers, and more and include them in your social media kit.
Just as an example, below is an Instagram business account showing followers, posts, impressions, audience demographics and more.
Also, you can include your individual engagement rate per post for your best performing posts. In doing this, you can highlight your best work and show the marketers exactly what is working for you on your page. Engagement rate is really important for the brands, of course, to see what your reach is, how many people will they reach with a post or story of yours, and how many likes and comments can they expect.
Marketers looking for influencers will look at your social media kit and care very much about these numbers, so make sure to include them, and make sure they’re accurate and update to date.
Which leads us to our next point…
Keep your social media kit updated
Last but not least, it’s really important to keep your social media kit updated and indicate what month or quarter this media kit is from to show the companies and brands that this is actual data from right now so they know what to expect.
If you want in accordance with your social media kit, create a powerpoint with recent stats if any brands reach out to you. Include metrics like Follower growth over the last 7 days or engagement rate for your latest 5 posts. This gives them a better understanding of how your performance is over the most recent period.
Include previous brand collaborations
If you had collabs and brand deals in the past, put them in your social media kit to not only again get some social proof, but also show that other brands are invested in you and wanted to work with you. The fact that other brands have worked with you in the past is always really good proof that you’re a good professional blogger, Instagrammer, or content creator.
All of this is to create social proof and show the things that you have achieved then you can then jump into the pricing page and charge for what you’re worth.
Let brands know your pricing
Including your pricing is very important; it’s a strong point to start off negotiations and tells the brand, “Hey, I’m worth this amount, let’s negotiate.”
Also, there are tools online like Instagram Money Calculators or Influencer Calculators that give users a ballpark figure of how much per post they can get.
Generally, brands have an estimate of pricing for your account by looking at your follower count and engagement rate so try and use tools like the ones mentioned above to get a solid understanding of how much you should be charging.
Media Kit Example
Below is a social media kit example from Just Peachy also known as Rachel Regal. She is considered a nano-influencer with just under 5000 Instagram followers.
She has included the following in her social media kit:
- About her
- Contact information
- When it was last updated
- Social media icons with follower count
- Her site’s traffic with key metrics
- Images of previous brand deals/campaigns
- Her collaboration opportunities
- Price per post for each offering
- COLOUR and UNIQUE FONTS (be creative)
Add all of these things to your social media kit, and you’re all set!
If you want a quick guide on how to become an Instagram influencer, click the link!