There used to be a little truth in the joke that an artist had to die before they became famous. Well, Instagram is hugely changing that sad reality. Instagram gives the artists the platform for the kind of exposure they could have only dreamed about a few decades ago. In this post, you will learn how artists are taking advantage of Instagram to sell art online and make money.
Sell Art Online Using Instagram
For artists trying to sell art online has never been easier, thanks to Instagram. Before social media to get eyes on your artwork, artists had to rely on galleries, word-of-mouth, or that lucky moment of discovery. Now, millions of people can view their art with a single click. A picture paints a thousand words, but I’m sure you might rather have it paint a few thousand dollars.
Let’s start with a success story:
“I can post a painting and it will sell before the paint is dry,”
Said artist Ashley Longshore in an interview with Vogue. Those paintings have sold and continue to sell art online for $30,000 and more. It all starts with a little bit of talent and knowing how to leverage Instagram to gain your following. Instagram is kind of like your online portfolio an Instagram makes the perfect platform for artwork because it focuses on the visual aspect of art. Without a great picture, there is no Instagram post.
Let’s take a look at another artist: Kenny Scharf
“Put your best foot forward or your best art forward. Your feet is all that your viewers have to go on.”
So, make sure it’s your best, it’s all about the quality this seems simple, but it’s easy to ignore. Posting a low-quality image will turn people off, no matter how high-quality your art is in real life. Know your neighbours. You’ve got to give a little if you want results.
How Can an Artist Sell Art on the Web?
There are some things which you need to consider if you want to sell art online on Instagram.
Make sure your images are of high quality and reflect your work and vision. When users go on Instagram, they are usually expecting highly curated and top quality photographs. Primarily due to the frequent use of filters, it is easy to make your image look beautiful. It is much harder to get by with a low-quality photo on Instagram than it would be if you posted that same photo on Facebook or Twitter.
Represent you as an Artist
Because Instagram caters towards images, you want to make sure the photos you take and use are something you want to represent you as an artist. Even if you are Instagramming something as candid as the sky or what you ate for lunch, you want to make sure you present it artistically.
Think about the captions
Instagram has become a platform for visual storytelling, so make sure that your image is accompanied by an exciting caption or a story that will stimulate your followers to engage. The Instagram crowd loves interacting and will gladly comment, like, and report an all-around exciting post.
Keep it interesting
Make sure to post only relevant photos to your overall image as an artist. Instagram is an excellent way to show your followers your art in progress, final photos, any inspiration for your art, and perhaps other things going on in your life. Instagram is not merely about your art, but also your brand and your daily life. Post: Inspirations, Events, Accomplishments, Work in Progress, Studio Shots.
Some Useful TIPs to Sell Art Online
- Spend time researching other artists in your Instagram community with similar work tears and engage with their content.
- Commenting on other people’s photos with general interest will help you to build connections not to mention followers.
- Become a brand that people love.
- Develop a voice.
Not only can you post your finished products, but you can also post the process of creating your art where you get your inspiration – anything that involves your story as an art artist. Take your followers on a journey. Everybody wants to learn what your story is.
In conclusion, the more you grow your Instagram, the more interested customers will be looking for your art. If you follow these steps to get more art fans on Instagram, you can turn Instagram into something profitable for your art business, sell art online and make money.
If you are eager to know how to become an influencer on Instagram, click here.