So many training teaches to post to Instagram stories every 2 hours. The idea is that you will continue to pop up in the feed higher than if you did one story; however, this isn’t the case anymore because of the Instagram Story Algorithm.
Since Instagram stories are also now sorted by relationship and likelihood of engagement, it’s better to focus on quality over quantity.
We recommend aiming to post to stories 3-5 per day as the ultimate goal; however, you should always focus on quality.
So if this means you can only post something really unique and cool once in the mornings consistently – go with that!
Your Instagram story views will increase as your relationship with your audience grows stronger. This is due to the algorithm. One way you to build that relationship is by asking your audience questions and featuring polls.
Both questions and polls are an Instagram feature under the sticker tab.
You can also use up to 10 hashtags in each story if you have a business account. By including hashtags, people can find your story when they search that hashtag. They also can see your story if they follow that hashtag.
We recommend using some of the larger hashtags (over 1 million) and hiding them in your story.
- Write out each hashtag you want to include. It should be underlined.
- Use the little colour dropper on the bottom left and click it on part of the image.
- Then move and shrink the hashtags onto that part of the image.
Just like people can find your Instagram Story by a hashtag, they can also find it by location. We love to include a location anytime we are in a new city, at a fun event, or a hip restaurant.
With your Instagram business account, you can tag other accounts in your stories. When you do, these accounts can also add your story to their stories.
If their audience is engaged, this can be a huge opportunity to get your name and personality in front of a new audience!!
If you are using a specific product, sharing a podcast, wearing a certain type of clothing or reviewing something – a tag that brand!
A lot of people watch Instagram stories with the sound off. By including text when you are speaking will help increase your Instagram story views because people can follow along even with the sound down.
Don’t be afraid to play with filters, boomerangs, super-zooms, rewinds, and gifs! Instagram Stories are where you can show your personality and add in a little whimsy!
We bet your audience will like the variety too instead of just seeing front-facing video or text too!
You can always check your analytics to see what stories have the most views too! You can find this under Insights on a business account. Just go to your profile > click in the top right > select Insights > Content > Stories > See All.
There it will show you impressions from your stories from the last 14 days. This can help you identify what format, hashtags, and locations are working best for you!
If you are feeling burned out or struggling to do stories consistently consider logging off for a set period of time.
We recommend letting your audience know how long you’ll be gone and that you’re excited to reconnect on with them on a specific date.
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