With Instagram stories, you can make your followers aware of what you do at the moment. You can send Instagram stories in the form of a short video or a vertical photo that disappears within 24 hours. Furthermore, you can track who sees your Instagram stories, and even add your own story to your Instagram profile. In this article, we will show you how to make a good Instagram story, what perfect Instagram story dimensions are, and some story tips for influencers.

What are the Instagram story dimensions?

The Instagram story dimensions are 1080px by 1920px, which is a 9:16 aspect ratio!

Instagram is very anal on the size of the Instagram stories. If you upload a photo or video to your Instagram story that does not meet the required Instagram story dimensions, Instagram will zoom in and out of your photo/video — resulting in loss of quality and sometimes essential images.

Below is a template of these Instagram story dimensions that you can download and use to create your own stories:

Instagram Story Dimensions

Why are they important?

If you use your smartphone to capture a photo or video portrait, it will fit the size of the Instagram Story 1080px with 1920 pixels. But the Instagram story builder and the capabilities of your phone are just so advanced. If you want to create more professional images or videos in a program like Photoshop or Illustrator, you need to use Instagram Story dimensions correctly.

If you upload a photo or video from your camera roll that does not fit these aspects of the Instagram story, the content will be cut off, and some of your images will erase. Or, Instagram zooms in to your content and result in poor quality.

How to create an Instagram story

To create an Instagram Story, click on the plus bottom at the top next to the Instagram logo, which will open your camera, and you can take a picture of anything you like. You can also put text over image to tell your followers exactly what’s happening. If you want, you can add boomerang. Add any filters, text, or other effects like stickers. And now you’re ready to share your story. Once the colourful ring appears around your profile picture at the top of your Instagram, that means that your account is available to be viewed and admired by all your followers.

Instagram Story Dimensions

Story Tips for influencers

The Instagram story is excellent because it’s adaptable. You can use IG stories to sell a product, advertise your brand (personal or corporate), or even use it as a medium to keep your followers up to date.

Instagram story polls

Instagram has added a feature that lets you add your vote to your story. You can ask any questions you like and see what their response is and tell you precisely who answered. This is virtually free market research, and if you ask the right questions, you can get a lot of insights about your audience.

Instagram Story Dimensions

Call to action by adding a link

Many users ask, “How can I add a link to an Instagram story?” If you have a business profile with more than 10,000 followers, you can add a link to your Instagram story. With this ability, you can invite your followers to swipe and visit a specific web page; this is important if you have a blog post or product to advertise. If you are not a business, you can still upgrade your new posts. You must connect with your users. For more information, let your users know about the link in biology and direct them to the relevant page.

Behind the scene

You can use Instagram stories to give your followers a glimpse of what’s happening in your daily life or your business. Teasers are a great way to create excitement for content and future products. Following up on their followers, a sneaky hero will keep his/her brand above his mind, as they are predicting to anticipate new content or new products.

Relevant hashtags

A useful feature of Instagram Stories is your ability to use hashtags to help users across the platform discover your content. What you want to avoid using hashtags is too much, because this is very worrying about your story, but you also want to use inappropriate hashtags. Add a few stories that are sensitive to it and make sure they create value for discovery. We have a comprehensive guide to using Instagram’s hashtags and many of these basics for Instagram Stories.

If you are willing to know why you should go live on Instagram, click here.

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