Facebook Live is an incredible tool for brands and influencers and of course because Facebook owns Instagram it only makes sense to have Instagram Live video. In this post, we are going to talk about why you should be utilizing this for your business.
Why Instagram Live Video?
If you want to be a successful entrepreneur you already know how important it is to have a video marketing strategy in your business. There are things like YouTube, Facebook, Snapchat, and of course, Instagram. If it’s not something you’re already on you are about to find out why you should use it.
Instagram has become the most popular social media on the internet nowadays. It’s a place where people are able to create, share and interact with not only their friends but their favorite brands. Instagram is now a great social platform for businesses to grow thanks to the great features offered by Instagram. For example, there are Instagram posts that will pop up in the feed as you’re scrolling, and Instagram Stories which are 15-second little videos that you can put in piece by piece throughout your day. Also, Instagram Live video!
What is Instagram Live Video?
Instagram Live video is very similar to Facebook Live. However, with Instagram Live video, it only lasts 24 hours. So, you might think if I’m going to do Instagram Live why would you do that if it only lasts 24 hours? Well, there are lots of different benefits to it and especially knowing how many people are active on Instagram every day, you don’t want to miss this.
When you post on Instagram Live video it’s going to be right at the top of the feed. So, if you want to be top of mind for your customers, your clients, and generally for the people who you want to see you as an influencer, get on Instagram Live. And it doesn’t mean that you don’t go live on Facebook. You can always be going live on both. You can go live on Facebook from your computer and live on Instagram from your phone, simultaneously.
How to start an Instagram Live video
Well, when you are on your homepage, simply swipe to the left to see the stories screen. Now, at the bottom, you’ll see the different types of videos you can create. You can do a boomerang, superzoom, and type a title. Also, you can go live right there and it will show you actually people who are active right now. The really cool thing is that they can be commenting while you’re live. You can communicate with and respond to them in real time.
Your followers can only respond to your Instagram Live video while you’re actually live. After that, anything that they comment on will be sent to you as a direct message on Instagram Live. So, it’s always good to go live on Instagram for several minutes. Try to share a story, show some behind the scenes, interact with your followers and just be your own sparkly self.
Announce when you are going live
Another thing that you need to do before going live on Instagram if you know when you’re going live, you will actually post about it on your Instagram stories. The more active you are, the more people start to get used to that.
So whenever you want to go live, tell your followers on your Instagram Story. For example, say: “Hey guys. I’m going to live at this time. Here’s what I’m going to be talking about. You don’t want to miss it.” Give them a little teaser about what you might be talking about so that they make a note to join you at that time.
Ask questions on Instagram Live
The best thing you can do on Instagram Live Video is to ask questions and even tell your audience what they can comment. So, you’re opening the door for that interaction. You might see a lot of people do on Facebook. They say” if you’re watching comment hello below”. Also on Facebook, they’ll often say “if you’re not watching live comment #replay”.
This is a nice action on Facebook but it works differently on Instagram. Commenting on live after the live time is going to send to you a direct message which isn’t bad. It could still open up the conversation and you can even say that: “If you’re watching the replay I still want to know your answer, so comment below. It’ll send to me as a direct message, let’s talk about it.” That could be a really cool way to get the conversation flowing with your audience.
Communicate one on one via Instagram Live
The best way to get engagement when you’re doing your Instagram Live video is to communicate as if you’re speaking to someone one on one. A lot of people get scared or feel a bit of camera shyness. Pretend that you’re just talking to your best friend and don’t be shy about that. The important thing is to focus on who you’re speaking than to be afraid of that judgment or insecurity.
So, be sure that when you come on your Instagram Live video, talk as you’re talking to someone that you’re having coffee with. They should feel like it’s just one on one conversation and you’re talking directly to them. This is also going to make more engagement.
Remember, Instagram Stories only last for 24 hours, so make it count. Make sure that you are talking about whatever’s going on in the world, something that makes sense. Instagram is one of the most popular platforms right now. Something that you definitely want to dominate to reach your audience and become the influencer you were meant to be!