Does your brand have the perfect Instagram bio? If not, let’s fix that. In this article, we want to discuss how to write an Instagram bio that attracts the right following.

Why you should use your Instagram bio

Instagram is one of the biggest social media giants on the market right now. With over 1 billion active monthly users, and officially 25 million active business accounts.  It is a great place to promote business.

Your Instagram profile makes the first impression of your business and also is an important part of your Instagram presence. Instagram bio is the heart of your Instagram. It allows you to introduce yourself in 150 characters and show new visitors why they should follow and engage with your business. In other words, Instagram bio a key place to feature a clickable link to drive traffic to your website, social media or blog.

So we put together a few tips to make the most out of your 150 character bio with some of the best examples we could find.

Instagram Bio

How to create an eye-catching Instagram bio

1. The name

Now, obviously, this is where you include your brand’s name but with 30 characters to play around with, some businesses and companies like to include keywords as well. You see, the name section of your Instagram bio is what pops up in search results. So by including your name and a relevant keyword, you’re sure to be found by people searching for you.

Instagram Bio

Just be sure not to go too overboard. Stuffing keywords in for the sake of it will result in less than perfect Instagram bio.

2. Username

Your username is your identity on Instagram. Most brands will simply opt to use their name as the username itself. Of course, that is if it’s available.

Keep in mind that when people are tagging you on Instagram, it’s this username that they’ll use. So don’t make it overly complicated and also maybe try to keep it the same as other social media usernames so the people can find you on different platforms.

3. The link

This is the part that we like. While this section of your Instagram bio actually says website, it really means you can include a link to anywhere that you like.

Now, rather than using a generic URL shortener for this section, we recommend you use a branded link with your brand’s name on it. These links are on brand and memorable and they’re more trusted than generic short URLs which can often be associated with spam.

As well as this, branded links come with the ability to customize the keyword after the slash which gives brands the ability to feature a call to action directly in their Instagram bio as a link.

Instagram Bio

Also, you can change your Instagram bio link as often as you want. Many vloggers and bloggers often change it to update to their most recent post or video but what you can do with branded links is have the same link remain on your Instagram bio,

Never touch it and then in the Link Management dashboard, you can edit the link there. Honestly, it’s just very easier that way. It means you never have to change the link in the Instagram bio itself.

4. Profile photo

Instagram is all about appealing to consumers with slick visuals. Of course, it can be tough to pick a photo for your account. You want to be sure that your profile image is representative of your business. Now, major brands will often use their logo but smaller businesses might want to use a picture of their storefront or their team.

It’s up to you. Whatever you choose, make sure viewers will be able to see it clearly on any size of the screen. It’s no use having a low res bunch of pixels representing your company unless your company specializes in low res bunches of pixels. In that case, more power to you.

5. The Instagram bio text

So we finally arrived at the heart of your Instagram bio, the 150 characters. Here, you need to explain who you are, what you do and show off your brand personality. Be sure to use well thought out language and a tone that speaks directly to your audience. Let customers know and possible customers that they have come to the right place.

In conclusion, Instagram provides you with a great opportunity to really inject some personality into your brand and show consumers what you’re all about. Hopefully, this guide has gotten you started on the path towards writing the perfect Instagram bio for your brand.

Don’t forget to experiment a bit with your bio and change things up. So hopefully you can hone your message and truly create a perfect Instagram bio!

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